The U.S. Joint Industry Committee (JIC) today announced key updates surrounding its ongoing efforts of bringing transparency and clarity to the industry on the transactional readiness of new currencies. 

The U.S. Joint Industry Committee (JIC) today announced that TV ad measurement company iSpot has been granted JIC Currency Certification.

This paper – the JIC’s Guidelines for Transactability of National Cross-Platform Solutions – is intended to summarize the extensive analysis conducted over the last twelve months and provide a level of transparency, detail, and clarity to the market ahead of the 2025 Upfronts as we seek to continue to move measurement forward.

The U.S. Joint Industry Committee (JIC) today announced the expansion of its membership with the addition of Samsung Ads, the advanced advertising division of Samsung Electronics.

The U.S. Joint Industry Committee (JIC) today announced that following a rigorous data evaluation as part of the final stage of its certification analysis, Comscore and VideoAmp have been certified for transactability as national currencies.

A shift is materializing in how long-form video content is measured and analyzed. As new currencies emerge across platforms, how can buyers and sellers trust the legitimacy of these metrics enough to transact on them? 

The JIC joins other efforts in the market, such as the Media Rating Council (MRC), a historic regulator in the space. JIC certification and MRC accreditation are intended to complement each other, with the JIC creating needed foundational consensus among buyers and sellers on the baseline transactional requirements needed for commercial solutions to scale.

The U.S. Joint Industry Committee (JIC) today announced that following a rigorous RFI scoring process, the JIC has granted conditional certification to Comscore, iSpot and VideoAmp as part of its ongoing currency certification efforts.

With the publishing of the Certification Scoring Rubric, the JIC is designing a solution that will unlock the power of big data for advertising measurement and analytics.

Between key updates on JIC initiatives at the JIC Summit @ Cannes Lions, members of the U.S. Joint Industry Commitee took the stage for a panel conversation, moderated by OpenAP Chief Marketing Officer Brittany Slattery, to contextualize how the JIC's initiatives are powering more accurate and actionable cross-platform measurement, and the impact to both buyers and sellers.

The JIC Summit @ Cannes Lions kicked off with an update on the JIC's efforts to certify measurement currencies with the unveiling of the Scoring Rubric that is being used by JIC members to evaluate measurement company RFI responses. Watch the full video.

At the JIC Summit @ Cannes Lions, OpenAP CEO David Levy and President, Product & Operations Ed Davis unveiled the JIC Streaming Data Service architecture and how it will work, and laid the groundwork for what advertisers and measurement companies can expect from the JIC Streaming Data Service in the new year.

The U.S. Joint Industry Committee today announced two key updates on its currency certification and streaming data initiatives at the JIC Summit held in Cannes Frances as part of the 2023 International Festival of Creativity.

As we rewrite the playbook for cross-platform measurement, the first and most critical step is creating standards of what buyers and sellers need from currencies to transact upon at scale. In this panel, the JIC members involved in creating the initial standards pulled back the curtain to lend some transparency to the process and the principles themselves.

Kerrie Adams, VP, Head of Marketing Analytics at GEICO, sat down with NBCUniversal's Mark Marshall – who now serves as the company’s Interim Chairman Global Advertising & Partnerships – at the JIC Measurement Summit to talk about why now is the time for marketers to be investing in innovations in video advertising.

Six companies that will, together with many others, represent the future of video measurement shared the stage at the JIC Measurement Summit to rally around this vision.

Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service. Watch the full conversation.

The U.S. Joint Industry Committee today announced that it will convene partners from across the advertising ecosystem for an inaugural JIC Measurement Summit, an upfront event designed to put partnership and progress on full display as it coalesces the industry around building the future of cross-platform video advertising measurement through this collaborative forum.

Since announcing the intent to form the first U.S. Joint Industry Committee (JIC) on premium video currencies in January 2023, a working committee comprised of media agencies, premium video programmers, streaming platforms, and trade bodies have worked collaboratively to define the criteria that will be used to establish the suitability of cross-platform measurement solutions in advance of the 2024 upfront.

The U.S. Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – today announced the publication of its initial requirements for premium video cross-platform currencies, signaling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for premium video advertising.