JIC Summit @ Cannes Lions: Progress Report - JIC Certification

By publishing the Measurement Certification Scoring Rubric, the JIC is giving transparency into how it will evaluate the transaction readiness of new cross-platform currencies. 

The JIC Summit @ Cannes Lions kicked off with an update on the JIC's efforts to certify measurement currencies with the unveiling of the Scoring Rubric that is being used by JIC members to evaluate measurement company RFI responses. JIC members Michael Piner, EVP, Advanced Advertising at Mediahub Worldwide; Kelly Abcarian, EVP, Measurement & Impact at NBCUniversal; and Travis Scoles, SVP, Advanced Advertising at Paramount took the stage to present the rubric and give transparency in to the rigor that went into its creation. 

Watch the full conversation.

Since its start, the JIC leaned into collaboration to quickly develop a set of standards and business requirements that both buyers and sellers agree are needed for new currencies to be transactable. This radical collaboration has allowed the committee to move thoughtfully and at speed to coalesce around what buyers and sellers agree are needed for new currencies to be transactable and the framework by which all currencies will be evaluated. 

Now, the JIC is unveiling its Measurement Certification Scoring Rubric, defined and built using the same thoughtfulness and transparency that have been foundational to the JIC. "It was a very comprehensive process that also included third-party independent [experts] that worked on the creation of the rubric and bringing the buy and sellside together," Abcarian explained.

The Rubric is organized around the JIC's nine foundational elements for cross-platform currencies, which "are the anchor behind the evaluation of what is required for our industry to be successful with new cross-platform currencies...as we look to, not just wait for broadcast season 2024, but to start to get certification in place by the end of the year so we can all prepare ourselves, not only for the upfront, but scatter market alike," Abcarian continued.

During the presentation, Scoles detailed the 4-3-2-1 scoring system and gave transparency to the JIC's definition of each score so measurement companies can understand how the JIC will evaluate offerings in each category. "Transparency is paramount to this process," Scoles said. "For too long we've just accepted metrics...we are in an era now that, with so many options and how fast things are moving, we need more information about how this is working than ever before."

Download the Measurement Certification Scoring Rubric here.