Between key updates on JIC initiatives at the JIC Summit @ Cannes Lions, members of the U.S. Joint Industry Commitee took the stage for a panel conversation, moderated by OpenAP Chief Marketing Officer Brittany Slattery, to contextualize how the JIC's initiatives are powering more accurate and actionable cross-platform measurement, and the impact to both buyers and sellers.

The JIC Summit @ Cannes Lions kicked off with an update on the JIC's efforts to certify measurement currencies with the unveiling of the Scoring Rubric that is being used by JIC members to evaluate measurement company RFI responses. Watch the full video.

At the JIC Summit @ Cannes Lions, OpenAP CEO David Levy and President, Product & Operations Ed Davis unveiled the JIC Streaming Data Service architecture and how it will work, and laid the groundwork for what advertisers and measurement companies can expect from the JIC Streaming Data Service in the new year.

As we rewrite the playbook for cross-platform measurement, the first and most critical step is creating standards of what buyers and sellers need from currencies to transact upon at scale. In this panel, the JIC members involved in creating the initial standards pulled back the curtain to lend some transparency to the process and the principles themselves.

Kerrie Adams, VP, Head of Marketing Analytics at GEICO, sat down with NBCUniversal's Mark Marshall – who now serves as the company’s Interim Chairman Global Advertising & Partnerships – at the JIC Measurement Summit to talk about why now is the time for marketers to be investing in innovations in video advertising.

Six companies that will, together with many others, represent the future of video measurement shared the stage at the JIC Measurement Summit to rally around this vision.

Streaming has transformed viewership. Now, the JIC takes a critical first step towards a census-level streaming data service. Watch the full conversation.