U.S. Joint Industry Committee in the Press
National Programmers Create First U.S. Joint Industry Committee to Focus on Premium Video Currency
OpenAP along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB today announced the formation of a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfront.
Get in touch.
Want to learn more about the JIC? Fill out the form to get in touch.