The U.S. Joint Industry Committee (JIC) today announced that TV ad measurement company iSpot has been granted JIC Currency Certification.

The U.S. Joint Industry Committee (JIC) today announced the expansion of its membership with the addition of Samsung Ads, the advanced advertising division of Samsung Electronics.

The U.S. Joint Industry Committee (JIC) today announced that following a rigorous data evaluation as part of the final stage of its certification analysis, Comscore and VideoAmp have been certified for transactability as national currencies.

The JIC joins other efforts in the market, such as the Media Rating Council (MRC), a historic regulator in the space. JIC certification and MRC accreditation are intended to complement each other, with the JIC creating needed foundational consensus among buyers and sellers on the baseline transactional requirements needed for commercial solutions to scale.

The U.S. Joint Industry Committee (JIC) today announced that following a rigorous RFI scoring process, the JIC has granted conditional certification to Comscore, iSpot and VideoAmp as part of its ongoing currency certification efforts.

The U.S. Joint Industry Committee today announced two key updates on its currency certification and streaming data initiatives at the JIC Summit held in Cannes Frances as part of the 2023 International Festival of Creativity.

The U.S. Joint Industry Committee today announced that it will convene partners from across the advertising ecosystem for an inaugural JIC Measurement Summit, an upfront event designed to put partnership and progress on full display as it coalesces the industry around building the future of cross-platform video advertising measurement through this collaborative forum.

The U.S. Joint Industry Committee (JIC) – the first collaborative forum to focus on premium video measurement – today announced the publication of its initial requirements for premium video cross-platform currencies, signaling an important milestone in coalescing the industry around common standards as it seeks to advance a multicurrency future for premium video advertising.

OpenAP along with national programmers Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB today announced the formation of a new Joint Industry Committee (JIC) to enable multiple currencies with the primary focus of creating a measurement certification process to establish the suitability of emerging cross-platform measurement solutions in advance of the 2024 upfront.