U.S. Joint Industry Committee

The U.S. Joint Industry Committee (JIC) was formed as a not-for-profit entity in early 2023 and today operates as a collaborative forum for both media buyers and video suppliers to work together to define a more sustainable model for long-form video measurement. By driving consensus on common standards and requirements for cross-platform measurement, the organization seeks to provide transparency into transactional readiness of cross-platform currencies while enabling more accurate measurement of today’s modern consumer.

Read on to learn more about our members and initiatives.

Accelerating Transformation to Enable a Modern Measurement Ecosystem

In bringing both buyers and sellers together over the last year to focus on currency transactability, the JIC has worked to establish a constructive and effective forum for educating both parties and bringing transparency to the shifting measurement landscape. There is undoubtedly continued change ahead for the video advertising ecosystem, for which the industry at large needs to prepare. Members of the Joint Industry Committee remain committed to moving with the speed and rigor being dictated by the marketplace to safely transition a multi-billion-dollar industry.